There’s a lot more to influencer marketing than technology, but it plays a big role! Venture Beat just featured clips of my interview with Entrepreneur where I said enterprise technology is the key to removing guesswork. However, thinking that smarter software will perfect everything is completely arbitrary.
My business is all about linking up influencers with agencies and brands. There’s nothing arbitrary about how we set our pricing. I chose my rates, along with my partners, because of sponsorship details. How many influencers are on each campaign, how complex it is, the demographics, target audience, and many more factors are involved in pricing. Influencers are paid a flat fee, or my company takes a set percentage.
Today, influencers can get push notifications for opportunities, so all they have to do is say yes or no to opt in (or out). Using an app for a campaign means never having to talk with a real person. What it comes down to is that marketing is both an art and a science, and you need both to succeed. However, leaning too much in one direction can capsize you and your business for good.
